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Referral traffic is almost entirely from blogs and industry publications, and campaigns is representative of the ads that we place, .Since we were of the mind to test everything and let the performance metrics dictate where to allocate resources, we had to get creative with query combinations.Before we dive in, allow me to clarify a few things: The purpose of this post is to walk you through precisely how my team and I reached this milestone, the approach we took, and show how technical SEO combined with content strategy can deliver serious results.After only 9 months we were 3 months ahead of schedule to pass 100,000 visitors with no signs of slowing down.

We asked tough questions, ranging from what users’ liked and disliked (colors, fonts, and layouts) but also the specific components of the website they found to be less than ideal or even ‘sub-par.’ We took the responses seriously, making changes as they came in, trying to take something constructive from every piece of feedback, and pushing as many as 10 deployments a week. Once we saw the needle begin to move on our user engagement metrics; time on site, pages per visit, and direct or branded traffic, we moved onto the next phase of our strategy; analyzing our audience. I can honestly say from the experience of working on this project it is almost never as it seems.

So let’s say I had an SEO consulting firm with locations in several cities across the U.

S., I would design an architecture that would allow for location-specific information to feed upwards through my directories.

This is a case study on how I built a website that receives over 100,000 visitors per month, in less than 1 year, without spending

We asked tough questions, ranging from what users’ liked and disliked (colors, fonts, and layouts) but also the specific components of the website they found to be less than ideal or even ‘sub-par.’ We took the responses seriously, making changes as they came in, trying to take something constructive from every piece of feedback, and pushing as many as 10 deployments a week. Once we saw the needle begin to move on our user engagement metrics; time on site, pages per visit, and direct or branded traffic, we moved onto the next phase of our strategy; analyzing our audience. I can honestly say from the experience of working on this project it is almost never as it seems.

So let’s say I had an SEO consulting firm with locations in several cities across the U.

S., I would design an architecture that would allow for location-specific information to feed upwards through my directories.

This is a case study on how I built a website that receives over 100,000 visitors per month, in less than 1 year, without spending $1 on advertising.

This was done 100% through SEO and content strategy.

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We asked tough questions, ranging from what users’ liked and disliked (colors, fonts, and layouts) but also the specific components of the website they found to be less than ideal or even ‘sub-par.’ We took the responses seriously, making changes as they came in, trying to take something constructive from every piece of feedback, and pushing as many as 10 deployments a week. Once we saw the needle begin to move on our user engagement metrics; time on site, pages per visit, and direct or branded traffic, we moved onto the next phase of our strategy; analyzing our audience. I can honestly say from the experience of working on this project it is almost never as it seems.So let’s say I had an SEO consulting firm with locations in several cities across the U.S., I would design an architecture that would allow for location-specific information to feed upwards through my directories.This is a case study on how I built a website that receives over 100,000 visitors per month, in less than 1 year, without spending $1 on advertising.This was done 100% through SEO and content strategy.

on advertising.

This was done 100% through SEO and content strategy.

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